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SOBBETRADE CONSULTING

Shopify Consulting

Don't just launch your Shopify store — structure it properly.

Whether you're building a new store or reworking an existing one, we set up the store structure, catalogue, checkout and integrations so the store is ready to sell and easy to run.

Two starting points

Building a new store, or reworking the one you have?

Shopify Consulting works for two different situations; we set the scope around where you're starting from.

New store

01

Built from scratch

We set up the store's structure, theme, catalogue and checkout from the start and get it ready to launch.

Scope

  • Store set-up
  • Structure & navigation
  • Theme configuration
  • Collections & products
  • Domain connection
  • Checkout & integrations
  • Pre-launch checks

Existing store

02

Review and improvement

We review a live store, set priorities and carry out the improvements you approve.

Scope

  • Structure review
  • Navigation
  • Collection & product organisation
  • Product pages
  • Settings & integrations
  • Checkout readiness
  • Content clean-up

01Store architecture

A good store starts with the right structure.

Whether customers find their way around, understand the product and reach checkout smoothly depends on getting the structure right before the design. We plan each layer around the store's product range and target markets.

The architecture is kept as simple as the store's size and sales set-up allow; not every store needs every layer to the same degree.

Foundation

Store

Shopify account and settings

  1. 01NavigationMenus and the paths between pages.
  2. 02CollectionsHow products are grouped.
  3. 03Product pagesProduct information, images and variants.
  4. 04Policy pagesReturns, shipping, privacy and terms.
  5. 05Markets & currenciesWhere needed, by target market.
  6. 06CheckoutThe path from cart to payment.
StoreThe customer's path

Theme & store design

Theme configuration should carry the brand consistently.

On the chosen Shopify theme, we configure the store's visual layout, navigation, mobile presentation and how collections and product pages are presented. The work is theme configuration within the agreed project scope; custom theme development isn't part of this service.

What we configure

  • Theme settings
  • Visual consistency
  • Navigation
  • Mobile presentation
  • Collection presentation
  • Product-page presentation

Products & collections

The catalogue should make products easy to find.

We set up the product and collection structure and prepare product pages. Where needed, we organise variants and take on product content and image preparation.

Scope

  • Product structure
  • Collections
  • Product pages
  • Product content
  • Image preparation
  • Variants

Checkout & payment providers

Setting up checkout isn't the payment provider's approval.

A Shopify store needs a suitable payment provider, depending on the business entity, country, market and the provider's own requirements. We support setting up third-party providers such as Shopify Payments, Stripe or PayPal in the store and configuring checkout, and guide you on application readiness.

What determines eligibility

  • Business entity
  • Country
  • Market
  • Provider eligibility
  • Provider requirements

Eligibility, identity and business verification and approval are the payment provider's decision.

Separate layers

The store, the payment provider and the payout account are different layers.

A customer's payment passes through the store's checkout, is processed by the payment provider and is paid out to the business's account under the provider's rules. Each layer has its own application and review; we support configuration and readiness on the store side.

Layers

  • Shopify store
  • Checkout
  • Payment provider
  • Payout / business account

Configuring checkout

A guarantee of provider or account approval

We cover how payments are reflected in the accounts on our Accounting & Tax page.

Domain & store settings

Technical settings are the store's unseen foundation.

We connect your existing or new domain to the store, configure the store settings and, where needed, set up markets and currencies. Domain registration and fees stay with the provider you choose; Sobbe isn't a domain registrar.

Settings

  • Domain connection
  • Store settings
  • Markets (where needed)
  • Currencies (where needed)

Integrations & policy pages

The essential apps and pages need to be in place.

We set up essential integrations such as shipping, email and sales-channel apps; a shipping-app integration doesn't mean Sobbe provides logistics. We place returns, shipping, privacy and terms pages based on the business policies you approve; this isn't legal advice.

Scope

  • Shipping apps
  • Email
  • Sales channels
  • Policy pages

02Pre-launch checks

We check the store end to end before it goes live.

The checks cover the path a customer takes through the store and whether the settings work together.

It can't be guaranteed that third-party apps and providers are offered or approved the same way in every country.

  1. 01Navigation & linksMenus, pages and internal links.
  2. 02Mobile displayHow readable the store is on phones.
  3. 03Product pagesInformation, images and variants.
  4. 04DomainConnection and redirects.
  5. 05Markets & currenciesThat they work correctly, if set up.
  6. 06Checkout testThe flow from cart to checkout.
  7. 07Payment configurationHow provider settings show up in the store.
  8. 08Integrations & policiesApps and the visibility of policy pages.

03Existing store

We review first, then set priorities.

Rather than changing everything at once in a live store, we review the structure, rank the issues by importance and carry out the improvements you approve.

  1. 01Structure & navigation
  2. 02Collection & product organisation
  3. 03Product pages
  4. 04Settings & integrations
  5. 05Checkout readiness
  6. 06Content consistency & mobile

Review → priorities → improvement

The aim is a clearer, easier-to-run store. We don't promise a particular increase in sales or conversion.

Review My Store

The right service

Shopify Consulting or the Shopify A-to-Z Launch?

Consulting focuses on the store itself; the A-to-Z Launch is a structured programme that gets a new brand ready to sell.

Shopify Consulting

Store-focused work

Setting up or configuring a store, or improving an existing one.

A good fit for

  • Shopify store work
  • Improving an existing store
  • Focused set-up and configuration
  • Specific Shopify needs

Shopify A-to-Z Launch

End-to-end launch programme

A staged programme for a new Shopify business or brand, from infrastructure to launch.

A good fit for

  • Starting a new Shopify business
  • A structured end-to-end programme
  • Wider infrastructure coordination

Service scope

What we take on in Shopify Consulting.

Scope depends on the store's situation and the agreed project.

Store
  • Store set-up
  • Store structure
  • Store settings
Design
  • Theme configuration
  • Navigation
  • Mobile presentation
Catalogue
  • Collections
  • Product pages
  • Product content & image preparation
Commerce
  • Checkout
  • Payment-provider configuration support
  • Markets & currencies
Integrations & launch
  • Essential apps
  • Email & shipping apps
  • Policy pages
  • Pre-launch checks
Existing store
  • Review
  • Improvement
  • Configuration clean-up
  • Post-launch support (by scope)

Process

From structure to launch, step by step.

  1. 01

    Diagnose

    We understand your store, products and goals.

  2. 02

    Structure

    We plan navigation, collections and page structure.

  3. 03

    Configure

    Theme, settings, checkout and integrations.

  4. 04

    Build

    Products, content and policy pages.

  5. 05

    Test

    Pre-launch checks and a checkout test.

  6. 06

    Launch / improve

    Going live, or prioritised improvements.

Scope

We set up and configure the store — not third-party decisions.

We work on store set-up, configuration, content implementation, integrations, checkout readiness and checks. The Shopify platform, payment providers' eligibility and verification decisions, bank and payment account approvals, and app and domain services belong to the relevant third parties. Sales or conversion outcomes aren't guaranteed.

Frequently Asked Questions

About Shopify Consulting

See all questions
How is Shopify Consulting different from the Shopify A-to-Z Launch?

Shopify Consulting focuses on the store itself: setting up and configuring a new store, or improving an existing one. The A-to-Z Launch is a structured programme that prepares a new Shopify business or brand, from infrastructure through to launch.

Can you help with my existing Shopify store?

Yes. We review your current store across design, product pages, payment setup and essential integrations, and agree the scope of improvements together.

How do you decide what to change in my existing store?

We first review the store's structure, navigation, collections, product pages, settings and integrations. We then rank the findings by importance and carry out the improvements you approve.

Do you help set up Stripe or PayPal?

Yes, we support setting up third-party payment providers such as Stripe and PayPal in the store and configuring checkout. Which provider fits depends on the business entity, country and market; account opening and approval are the provider's decision.

Do you guarantee payment provider approval?

No. Payment providers assess eligibility, identity and business verification and risk under their own rules. We can guide you on application readiness; the approval decision is the provider's.

Can you set up multiple markets and currencies?

Where needed, we configure the store's market and currency settings. Which options are available can depend on the Shopify plan, the payment provider and the target markets.

Do you build custom themes?

Within Shopify Consulting we configure the chosen theme: visual layout, navigation, mobile presentation and page presentation. Custom theme development isn't part of this service.

Do you write the policy pages?

We place and configure returns, shipping, privacy and terms pages in the store based on the business policies you approve. This isn't legal advice; we recommend consulting a specialist on the legal suitability of the content.

Does setting up a shipping app mean you provide logistics?

No. We integrate shipping apps into the store; Sobbe doesn't provide warehousing, 3PL or freight services. Shipping and transport are provided by the companies you choose.

What do you check before launch?

We check navigation and links, mobile display, product pages, the domain, market and currency settings if set up, checkout and payment configuration, integrations and the visibility of policy pages.

Do you guarantee more sales or conversions?

No. We work to make the store clearer, better organised and easier to run; sales and conversion depend on the product, traffic and market conditions.

Shopify Consulting

Let's review your store together.

Building a new store or improving an existing one? Share your situation and we'll define the scope together.