VAT & Compliance
Selling in Europe is sustainable with the right registrations and compliance.
We guide e-commerce businesses selling in the UK and Europe through VAT, customs and product compliance with a clear process, and clarify which registrations may apply to you.
Topics we cover
Core registrations for the UK and Europe.
Not every topic applies to every seller; what you need depends on your business model.
Obligations vary by product category, stock location, seller structure and sales channel. This information is general and is not individual legal or tax advice.
UK VAT — UK VAT registration
Registration and filings that may apply depending on stock location and sales structure.
EORI — Customs operator number
An identification number generally needed for imports into and exports from the UK or the EU.
DE VAT — Germany VAT registration
Registration and filings that may apply when holding stock or selling in Germany.
LUCID — Packaging register
Packaging registration under the German Packaging Act (VerpackG).
EPR — Extended Producer Responsibility
Producer responsibility registrations for categories such as packaging, electronics and batteries.
GPSR — General Product Safety
EU requirements for a responsible person, labelling and product safety information.
Why it belongs in the launch
Compliance should be planned before sales start, not after.
Marketplaces can request specific registration numbers and product information before or during selling. Missing registrations can lead to listing restrictions or operational delays.
That's why we address VAT and product compliance inside your launch plan, prioritised by the markets you'll sell in and your product category.
Factors we consider
- Product category
- Stock location
- Seller and company structure
- Sales channel and target markets
Frequently Asked Questions
About VAT and compliance
Do I need UK VAT registration to sell in the UK?
It depends on your stock location, sales structure and where your company is established. Rules can work differently for sellers not established in the UK. We review your situation together in a consultation.
What is an EORI number?
An EORI number identifies economic operators in customs procedures. It is generally needed if you import into or export from the UK or the EU.
Do I need VAT, LUCID, EPR and GPSR to sell in Germany?
These obligations depend on your product category, stock location and sales channel. In a consultation, we review your situation and clarify which registrations may apply to you.
How does GPSR affect sellers?
The EU General Product Safety Regulation (GPSR) has applied since 13 December 2024. For products sold in the EU it introduces requirements such as an EU-based responsible economic operator, product labelling and safety information. We review which requirements apply to your product.
Is this information legal or tax advice?
The information on our website is general in nature. Individual assessment happens in the consultation and within the agreed scope; where needed, we recommend consulting qualified legal or tax professionals.
Related services
- EU Product ComplianceSupport with VAT, LUCID, EPR and GPSR for Amazon Germany and EU sales.
- Accounting & TaxSupport with ongoing accounting and tax processes for UK and US companies.
- UK Company FormationCompanies House registration and planning for post-formation obligations.
- Amazon A-to-Z Product LaunchAn end-to-end programme that takes your product from company formation to its first Amazon campaign.
Contact
Let's plan your next step together.
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